“Michelle provides great value in creating videos for your business. Her excellent communication skills are reflected in the final outcome of your video, providing you with a valuable tool to market your company or your product. Her services also include placing your video on your website, YouTube and other electronic media.”
Suzanne Thiesfeld, Objects and Art
Link to Suzanne’s Video and she also had us do one for her Barn Quilt Project. Continue reading
Login to your website
www.yourdomain.com/wp-admin
Click on Posts, Add New
Type the Title. (If you go back and change the title, make sure the permalink matches your title name).
This will appear on your website. Continue reading
Marketing is an umbrella concept. There are many different specific techniques that can create business for you.
The term marketing is greatly misunderstood. Too many people use the term advertising to mean marketing. Advertising is one type of marketing, but there is so much more available to you.
“Marketing is anything you do to get or keep a customer.” This definition comes from Harvard Professor Michael Porter. It includes reaching out to new prospects and getting more business from your existing clients. Continue reading
The majority of my clients are entrepreneurs like myself. That means means we wear a lot of “hats”. I know there are things you’d like to implement in your business, but there just aren’t enough hours in the day. I get it. Continue reading
Pretty soon people will start thinking of a New Year’s Resolution. I’m not much of a “resolution” person myself, are you? If I want to make changes in my life or improvements in my business, I don’t wait to declare them in January. I take action right away. When I have large goals, I “chunk them down” into smaller tasks so I can accomplish them. How do you reach your goals?
I have found having an accountability partner helps too, especially for the big stuff. I rely on the members of my Women in Networking group to act as my “advisory board”. I bounce ideas off them and their feedback is extremely valuable. They know my business and they know me. We have fun with it. We meet monthly as a larger group, but I get together with my advisory board a few times a year. Continue reading
LinkedIn is a powerful tool for making professional connections. Right now someone could be searching LinkedIn for a professional in your industry. Is your profile up-to-date? Here’s a suggestion to jazz it up, automatically.
Did you know that LinkedIn.com has an application you can install on your LinkedIn Profile that will automatically import your blog posts into your profile? That’s right. Just follow the link below, enter your URL and you are all set. It’s that simple.
http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=2200
I offer my clients a professional review of their LinkedIn Profile. I can share with you which fields are searched by Google and should be a priority. I can help you find the right keywords to put into your profile and where. Make the most of LinkedIn.
Here’s my LinkedIn Profile. Connect with me!
http://www.linkedin.com/in/michelleaspelin
Notice how “neat” my url is? If yours is full of numbers and odd letters, I can help you clean that up.
Also notice my websites don’t just say “Company Website” or “Personal Website”. I can help you personalize your profile, and boost your search engine optimization (SEO)!
Michelle Aspelin
Mindshare Marketing and Implementation Services
WordPress is an outstanding system for creating a website or blog. And every site needs regular maintenance. The key to maintaining a WordPress website or blog is have a system to make it easy. I recommend you go to your calendar system and pick a date or day of the month. Make an entry that says “website maintenance” and give yourself 30 minutes. If you do this monthly, it shouldn’t take that long. Here’s what you want to do during your “maintenance time”. Continue reading
WordPress offers websites that are very search engine friendly, that’s why I use them for my valued clients. The official term is SEO (Search Engine Optimization). I always add a special “plugin” to the websites and blogs I create to take the SEO one step further. We want to use the words that your clients and customers are typing into Google so that when they do, you come up on the first page of the search results.
How long will it take? I’ve seen it work within an hour! It all depends on how close the keywords or keyword phrases you put on your site match the keywords or keyword phrases that your clients or customers are typing on Google or other search engines.
How do you pick the right words? You start with Google’s Keyword Tool.
Go to the link, then type in your first set of keywords.
Scroll down the results. You are looking for keywords or keyword phrases that have low competition (look at the bar graph) but a decent amount if searches. Use the “local” search number, that represents the United States. The other is global searches.
Write down the best keyword phrases on a piece of paper. Then type in a related keyword phrase and see what those results look like.
When it comes time to make a new blog post or edit/add a page to your website, be sure to do a quick search on your topic to come up with the best keywords so you can more easily draw your ideal client to your website or blog.
As always, call or email me with any questions!
Michelle Aspelin
Mindshare Marketing & Implementation Services
952-484-6015
Email Michelle
In very simple terms, blogs (short for web logs) are websites where a series of messages, or posts, on particular subjects are posted in chronological order—newest to oldest. Most have an area where blog visitors can post comments as well. Blogs are intended to be updated and read often. They are no longer considered personal diaries. Some are solely informational, others are sales driven, and others are somewhere in between. This flexibility is just one of the reasons to choose a blog over a more traditional site more and more often.
Other blog advantages
