Hi! I’m Michelle Aspelin

MembershipWorks Implementation Specialist for small businesses, nonprofits, and associations.

Membership Websites & MembershipWorks

Membership Implementation Specialist for Member-Based Organizations

I don’t stay cutting edge and try to master every new tool. I choose to specialize in calm, reliable systems that reduce stress for everyone involved. Many times my clients don’t want “fancy.” They want steady, understandable, easy to manage membership platforms and websites done right. I help organizations run memberships smoothly. I am a systems-based implementation consultant.

MembershipWorks.com is a reliable and fantastic platform that my clients and I both absolutely love! It’s easy to use, can be customized.

I can create a membership website for you and I also partner with website designers and agencies who want a MembershipWorks specialist to handle implementation while they focus on design, website content, and SEO.

MembershipWorks is great for:

Regional and National Associations
Professional Organizations
Nonprofits
Industry Groups
Trade Associations
Established Clubs
Professional and Historical Societies
Chamber of Commerce

Major features include:

online membership directory (public or private)
members manage their own profiles and accounts
online payments for dues, events, shop, etc.
custom forms for sponsorships, awards, voting or surveys
syncs with MailChimp and QuickBooks
shopping cart and donations
job board, classified ads board, and announcement board

Read about the membership websites with MembershipWorks that I have done and the testimonials from clients. I have created dozens of membership websites and I’d love to talk with you!

My goal is to ensure a fully functional, clearly documented membership system that your team can confidently manage moving forward.

About me

I am a solo entrepreneur who loves to teach, solve problems, and work with nonprofits, small businesses, and associations.

My Top 5 Strengths According to StrengthsFinder

Operational Setup for Member-Based Organizations

Every project follows my MembershipWorks Launch Framework™. This process ensures clarity, accountability, and forward momentum — even for volunteer-led organizations. I am a systems activator.

System review and optimization
Full membership configuration
Payment setup and renewal automation
Events, Forms, and Shop creation
Website integration with WordPress or Squarespace
Data migration assistance
Testing and launch preparation
Admin training and documentation

Website & Blog Services

Are you looking for a new or improved Website or Blog? Is your website “broken” or outdated? I can help! I specialize in low-maintenance, easy-to-manage websites for small organizations and non profits. I don’t want the cost of complexity to outweigh the value for the type of clients I serve. I want to make a website that’s easy for you to manage yourself, should you choose, and also easy for me to help keep it maintained for you!

I can give your website an update and amplify your efficiency by training you and your team to edit and maintain it yourself. I love to TRAIN my Mindshare Marketing and Implementation Service’s clients to do as much of the editing and maintenance as they’d like. Check out the HOW I WORK page and Website and Blog Consultation Page to review sample sites and to schedule a complimentary consultation.

I work with nonprofits and small businesses to keep their websites running smoothly and efficiently, gaining you credibility and results!

Marketing & Administrative Services

In addition to website services, I offer a few marketing and administrative services, as found on the Services page. Complementing the services I provide, I also provide a wealth of well-vetted resources and connections. Need a better system for your nonprofit members? Tools for your organization to keep everyone informed? I can help with that!

What I can do for you

Membership Database Management

MembershipWorks is an amazing platform to help manage your membership, events, donations, forms and so much more. An excellent tool for clubs, groups, nonprofits and small businesses! This replaces your simple excel spreadsheet to track your members and their renewal information. Get automated, share the data easily with the team. Increase your communication and understanding of the financial health of your nonprofit.

View my Developer profile and testimonials on MembershipWorks.com or lean more on my page dedicated to membership websites with MembershipWorks.

Website or Blog

Create a brand new blog or website, or update a current site. Platforms include Squarespace, Weebly, and the more powerful WordPress platform. An excellent option for Search Engine Optimization (SEO) to help get you “found” on the Internet. Good for businesses, nonprofits, groups and organizations. I help you gather the content, add images and enhance your website so it attracts your ideal client or future member and donor.

Schedule a Free Consultation

Blog and Website Maintenance

Content writing, source images, post on social media accounts, maintenance and updates. Allow me to keep your site up-to-date with your most recent news, events and opportunities. Are you getting an error report from your website? Do you know how to keep the hackers out? Are you keeping your plugins, theme and WordPress version updated regularly? I can help solve those issues for you!

View websites I have created.

You can call me a… MembershipWorks Implementation Specialist, Website Designer, Developer Partner, Website Guru, Freelancer or Consultant/Trainer.

Basically, I just love helping my clients in multiple ways using my business skills. Here’s what some of my Mindshare Marketing and Implementation Services clients have to say…

Mary Hershberger Thun shared this message with me about the website I created for WeCAB, a nonprofit that provides a ride service. Makes me feel good that they are so proud of the website.

“I gave a WeCAB presentation to the City of Waconia’s Senior Commission. Susan Arntz, Waconia’s City Manager, was in attendance. I thought you would want to know that Susan went out of her way to publicly compliment WeCAB for our website. She thought it was very thorough and was glad that she had reviewed it. The site provides a lot of information. She was also very impressed that volunteers can apply online. You worked hard on that application; it was noticed!

I want to share Susan’s comments because you have been so great to work with and we all appreciate your work and the little extra things that you contribute to the WeCAB website! Thank you for everything.”

And here’s a note from Pat at the Rottweiler Health Foundation explaining how we met and what I was able to do for their nonprofit. Such a joy to work with their team, which is located all across the nation! Tackling MembershipWorks integration is one of my favorite tasks. It helps nonprofits get organized, be more efficient and save time!

“Our non-profit was looking to move our membership management to MembershipWorks. However, we had issues with several other things and had stalled out. I found Michelle on a google search and contacted her to see if she could help. After speaking with the people involved, she presented a proposal and got to work!!

Michelle helped to work through our issues. She was right there, guiding us were we needed it, and letting us get comfortable with MembershipWorks. She also was able to fully integrate our WordPress system, and helped us get all of our other issues taken care of, including updating our website.

The Rottweiler Health Foundation is now moving along smoothly with our system. We are hearing good things from our Board and our members. All of the issues were done on schedule and on budget too.

As Membership Chair, I am thrilled with how easy it was to work with Michelle. And I know if I run in to any questions in the future, she will be right there to help.” Pat Carkoski, Rottweiler Health Foundation

Take the First Step

I’d like to hear from you so I can learn more about your small business or nonprofit organization. I LOVE listening to your needs and working with you to determine what you need right now to move forward. I like to ask a lot of questions so I understand where you are now and where you want to be.

Send me a quick email or pick up the phone and give me a call at 952-484-6015. I’m here to help with your website, marketing or administrative needs. Let’s get started!

Michelle Aspelin of Mindshare Marketing and Implementation Services LLC

Reach out today!

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